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PARIS (AP) - Pharrell Williams opened a celebration year for Louis Vuitton's monogram - marking the house´s 130th anniversary of its most recognizable signature - with a Fall-Winter 2026 men´s show that was equal parts brand pageant and movie set.

Inside the Louis Vuitton Foundation in Paris, the guests encircled the grassy runway.

At its center sat a glass-walled, minimalist apartment - part bedroom, part display box - where models kept entering and exiting like characters crossing movie scenes.

It was also a celebrity-heavy room, with a front row mixing music, film and online fame - SZA, Usher, Future, Jackson Wang and others, plus a runway debut to seal the crossover: BamBam of Korean boy band GOT7.

The soundtrack did as much scene-setting as the set.

A gospel choir and full orchestra performed live from the balconies, lifting what could have been a straightforward runway lap into something closer to a staged sequence: romantic, controlled, faintly grand.

On the clothes, Williams stayed inside his Vuitton DNA: readable from a distance, richer up close, and always tethered to the idea of travel and the house´s heritage goods.

This season´s lens was 1970s ease spiked with utility. The palette sat firmly in autumn-tonal grays, browns, black, denim, cream - then broke into jolts of bubblegum pink, baby blue and emerald green that kept the mood from turning too polite.

It was Vuitton in full brand mode: monogram year messaging, hero outerwear, high-gloss accessories, and a set built for cameras.

Silhouettes ran long and loose, with baggier trousers that swung into an A-line sweep; suits were often topped with parka coats, a high-low collision that has become one of his signatures.

The details - always his style argument - did the work.

Shirts flashed with glimmering surfaces.

Bows and jabot-style collars delivered the 70s note without going costume.

Utility came through in the hardware language: ties, toggles, belts, zippers; faux-fur collars that read both functional and decorative.

Patent Oxford shoes added a hard, glossy punctuation under the softer shapes.

A monogrammed puffer arrived as the obvious anniversary-era hero item.

Williams also pushed a slightly "undone" finish - wrinkled tops that looked intentionally lived-in rather than sloppy - while widening the fit menu beyond the season´s broader swing toward slimness: skin-tight knits, cleanly fitted suits and oversized tailored shorts.

Then came the Vuitton wink at travel as culture-object: an Art Nouveau travel case in stained glass, rolled through on a trolley - absurd, beautiful, and perfectly on-message for a house that still sells the idea of departure as luxury.